Six rooms, one flagship. Each programme is built around app analytics as practised in United Kingdom product organisations — messy event streams, impatient boards, and vendors that change mid-year.
The programme most alumni name when asked what they still use. You design activation windows, exclusion rules, and the sentences that keep a cohort honest when finance joins the call.
Rowan Calder tutors. Twelve seats. Informational fee from £1,920.
Open the full syllabus
Object–action–property rules, deprecation etiquette, and a written constitution for your event names. Built for teams who inherited a tracking plan from three predecessors.
Enquire via the studio. No public syllabus page this season.
D1, D7, and D30 as they appear in British consumer apps — including the calendar effects, store-review spikes, and unpaid-acquisition noise that flatten a curve without a product change.
Pairs cleanly after Cohort Instrumentation.
Where UK fintech and marketplace apps actually lose people between store, permission prompts, and first funded action. You will instrument empty steps instead of decorating them.
Requires a mobile event stream.
How to write what an A/B test actually said when the sample is smaller than the slide implied. Guardrails, peeking, and the polite way to kill a favourite variant.
Short, dense, no certificate ceremony.
A one-page measurement brief: claim, caveat, next instrument. Practised on last quarter’s numbers from an anonymised UK marketplace.
Often booked by heads of product rather than analysts.
A quieter on-ramp into app analytics vocabulary: events, users, sessions, and why those three words keep colliding in vendor interfaces.
Included when you later join Cartograph Studio.